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St. Louis, MO


Bernie Lee – the owner of HIRO Asian Kitchen, had been dreaming of opening a restaurant on Washington Avenue for years. The cosmopolitan feel of the street, the bustling energy, and the neighborhood vibe all made the spot on the corner of Fourteenth Street, and Washington Avenue seems like the perfect fit for his vision of a southeast-Asian eatery.

Still, Lee -- a Malaysian ex-patriate -- wondered if he would have to Americanize his food to make Hiro successful. After struggling with what to do with his concept, he sought advice from his most significant culinary influence: his mom.
Bernie also organizes food tours to Malaysia to share his roots and passion for the cuisine with everyone who wants to join him.