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Fernay McPherson(45)
San Francisco, CA


Fernay McPherson grew up in San Francisco’s Fillmore District, a neighborhood populated by immigrants and African Americans who left the Deep South during the Great Migration. Fernay’s family relocated to California from Texas. She grew up eating dinners of gumbo and hot water cornbread, and she always shared the kitchen with the women in her family. When she was 5, Fernay grated the cheese for macaroni and cheese. At 9, she baked her first cake. By 15, she was helping with holiday dinners. Cooking has always been a passion for Fernay, but she never thought of it as a career. But, in 2007, after being laid off from her job at AT&T, Fernay was inspired to put her energy into something she loves, so she decided to go to culinary school. Upon graduation, she started a catering business, but she wanted more. Fernay completed the program at La Cocina and, in 2013, she launched Minnie Bell’s Soul Movement, a soul food truck named after her great aunt and grandmother, whose recipes she features on her menu. But Fernay has added her own twist to some of the things she makes. She adds jalapeños to her Great Aunt Minnie’s hot water cornbread and makes the custard for her banana pudding cupcake with mascarpone. One recipe she’ll never change: her Grandmother Lillie Bell’s caramel cake.