New York, NY


Justin Noel is a 20-year beverage and hospitality industry professional. He is lucky enough to have worked in 10 countries across 4 continents. He is the current owner and partner in Sweetwater Social, Goldbar and Coco & Cru, and Closing Time Cocktails Inc., and former owner of 1534, which was nominated for Worlds Best Cocktail Bar in 2011. Justin has consulted on and created cocktail programs for some of the biggest bars and restaurants. A former national brand ambassador for D'usse Cognac, Corzo Tequila, Mionetto Prosecco, & Espolon Tequila, and currently the Director of Trade Advocacy for the London Essence Co. A big advocate of the zero-proof cocktail movement and all agave-based spirits. Justin has appeared on several tv shows, like Squawk Box, Fox & Friends, The Today Show, etc, doing cocktail demos and classes. Justin loves educating and teaching people how to craft unique cocktails for the moment and how to incorporate fresh local ingredients into those cocktails