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Raleigh, NC


In her role as Chief Sustainability Officer of the Specialty Coffee Association, Kim Elena raises awareness, develops strategy, and leads action to address the biggest social, environmental, and economic challenges facing the industry. Prior to joining the association in 2015, Kim spent a decade buying coffee and directing sustainability for Counter Culture Coffee in North Carolina, where she resides with her husband and two daughters. And although these days she is more likely to be found behind desks and podiums than cupping tables and espresso machines, Kim believes that sustainability must be firmly embedded in every stage of the coffee value chain.