Privacy

SCOPE

This Privacy Policy applies to personal information processed in the course of our business, including on our website(s) (the “Site(s)”), our mobile application(s) (the “ App(s) ”), and our related services (collectively, the “ Services ”). The terms “ Tastemade ,” “ we ,” “ us ,” and “ our ” includes Tastemade, Inc. and our affiliates. All capitalized terms not defined in this Privacy Policy will have the meanings set forth in the Tastemade, Inc. Terms.

NOTICE AT COLLECTION

At or before the time of collection, California residents may have a right to receive notice of our practices, including the categories of personal information to be collected, the purposes for which such information is collected or used, whether such information is sold or shared and how to opt-out of such uses, and how long such information is retained.

You can find those details in by clicking on the above links.

WHAT PERSONAL INFORMATION DO WE COLLECT?

This Privacy Policy covers our use of “personal information.” When we say “personal information,” we mean information that relates to you and can – either on its own or in combination with other information – identify you as an individual. Personal information does not include data that has been de-identified or aggregated where you can no longer be identified.

When you use our Services, we may collect the following kinds of information: Information you provide to us, information we collect through your use of the Services, and information from other sources, all as described in more detail below.

Information You Provide to Us.

Account Information.

When you create a Tastemade account, we will ask you to provide personal information such as your name and email address. In addition, we will collect details about your account such as the date you signed up, what sort of account or subscription you have, and whether or not you arrived at our Services as the result of a marketing campaign.

Maker Experiences. 

The Services offer an online marketplace that allows expert chefs, mixologists, artists, designers, and other speakers and instructors (collectively, “Makers”) to offer recorded or live events, and offer other types of content programming, marketing, subscriptions, and services, on an in-person or virtual basis, (collectively, “Maker Experiences”) to registered users of our Services who sign up for a Maker Experience or who are otherwise interested in attending, watching, subscribing to, or otherwise purchasing Maker Experiences. If you sign up for a Maker Experience or otherwise participate in a Maker Experience, we will collect personal information related to this interaction.

Purchases.

We may collect personal information and details associated with your purchases, including payment information. Any payments made via our Services are processed by third-party payment processors. We do not directly collect or store any payment card information entered through our Services, but we may receive information associated with your payment card information (e.g., your billing details).

Interactive Features.

Tastemade may offer interactive features such as commenting functionalities, forums, activity feeds, messaging, and chat services, and social media pages. Tastemade and other individuals who use our Services may collect the information you submit or make available through these interactive features, including the contents of communications sent or posted via our interactive features. Any information shared on the public sections of these channels will be considered “public” and may not be subject to the privacy protections referenced here.

Communications with Us.

We may collect personal information from you such as name, email address, phone number, Internet protocol (IP) address, or mailing address when you request information about our Services, request customer or technical support, or otherwise communicate with us.

Surveys.

We may contact you to participate in surveys. If you decide to participate, you may be asked to provide certain information which may include personal information.

Sweepstakes or Contests.

We may collect personal information you provide for any sweepstakes or contests that we offer. In some jurisdictions, we are required to publicly share information of sweepstakes and contest winners.

Job Applications.

We may post job openings and opportunities on the Services. If you reply to one of these postings by submitting your application, resume, cover letter, and/or other materials to us, we will collect and process the information contained in those materials to assess your suitability, aptitude, skills, and qualifications for employment with Tastemade.

Visits to Tastemade.

If you visit one of our offices or studios, we may collect personal information from you such as your name, email address, and details about your visit, as well as health information related to our COVID-19 prevention efforts.

Business Development and Strategic Partnerships.

We may collect personal information from individuals and third parties to assess and pursue potential business opportunities.

Information We Collect Through Your Use of the Services.

We may collect certain information automatically when you use the Services. This information may include your IP address, user settings, IMEI, IFA, MAC address, Technologies including cookie identifiers, mobile advertising and other unique identifiers, mobile carrier, details about your browser, operating system, or device, precise or approximate location information (including inferred location based off of your IP address), Internet service provider, information about the content that you view, pages that you visit while using the Services, the emails that you receive and open, and other information about how you use the Services. Information we collect may be associated with accounts and other devices.

Cookies, Web Beacons, and Personalized Advertising.

We, as well as third parties that provide content, advertising, or other functionality on the Services, may use cookies, pixel tags, SDKs, local storage, and other technologies (“Technologies”) to automatically collect information through the Services. Technologies are essentially small data files placed on your computer, tablet, mobile phone, or other devices that allow us and our partners to record certain pieces of information whenever you visit or interact with the Services.

• Cookies. Cookies are small text files placed in visitors’ device browsers to store their preferences. Most browsers allow you to block and delete cookies. However, if you do that, the Services may not work properly.

• Pixel Tags/Web Beacons. A pixel tag (also known as a web beacon) is a piece of code embedded on the Services that collects information about users’ engagement. The use of a pixel allows us to record, for example, that a user has visited a particular web page or clicked on a particular advertisement. We may also include web beacons in e-mails to understand whether messages have been opened, acted on, or forwarded.

Analytics.

We may use Google Analytics and other service providers to collect information regarding user behavior and user demographics on the Services. This analytics data is not tied to any identifiable information. For more information about Google Analytics, please visit https://policies.google.com/technologies/partner-sites. You can opt out of Google’s processing of data generated by your use of the Services by visiting https://tools.google.com/dlpage/gaoptout.

Information from Other Sources.

Supplemental Information.

We may obtain information about you from other sources, including through third-party services and organizations to supplement information provided by you. For example, if you access our Services through a third-party application, such as an App Store, a social networking service, or a third-party login service, we may collect information about you from that third-party application that you have made available via your privacy settings. We may also obtain information about you from commercially available sources including information about other devices or identifiers which may relate to personal information we have previously collected about you. For example, it may be possible for our third-party service providers to combine information gathered from Technologies with other information in order to identify your email address or other personally identifiable information about you (e.g., pixels or cookies may reflect de-identified demographic or other data linked to data you voluntarily have submitted to us, such as your email address, which we may share with a data provider solely in hashed, non-human readable form). Cookies and other Technologies may also be used to identify visitors of our and our partners’ websites and send personalized emails based on the visitors’ browsing experience.

Streaming Platforms.

If you watch Tastemade content on a third-party streaming platform (each a “Streaming Platform”), the Streaming Platform may make available device level information to Tastemade and/or Tastemade’s advertising partners including, but not limited to, device ID, IP address, and details about the content being viewed by the device.
Any information collected or shared by a Streaming Platform is also subject to the Streaming Platform’s privacy policy. We are not responsible for the processing of personal information by Streaming Platforms.

Advertising and Marketing Partnerships.

We may work with other third-party businesses that provide us with personal information that they have independently collected. We may use this information for our own advertising and marketing purposes. For more information, please contact us as set forth below under “Contact Us“.  

HOW DO WE USE YOUR PERSONAL INFORMATION?

We process personal information for a variety of business purposes, including:

To Provide the Services, Products, or Information Requested.

• Manage individual information and accounts;
• Respond to questions, comments, and other requests;
• Provide access to certain areas, functionalities, and features of our Services; and
• Answer requests for customer or technical support.

Administrative Purposes.

• Measure interest and engagement in the Services;
• Improve our products and Services;
• Develop new products and services;
• Ensure internal quality control;
• Verify individual identity;
• To carry out health and safety purposes;
• Communicate with you about your account, activities on the Services and policy changes;
• Process transactions;
• Prevent potentially prohibited or illegal activities; and
• Enforce our Terms.

Marketing Our Products and Services.

We may use personal information to tailor and provide you with content and advertisements. We may provide you with these materials as permitted by applicable law.

Some of the ways we market to you include email campaigns, custom audiences advertising, and “personalized advertising” or “targeted advertising” including through cross-device tracking.

If you have any questions about our marketing practices, you may contact us at any time as set forth below.

De-identified and Aggregated Information Use.

We may use personal information and other information about you to create de-identified and/or aggregated information, such as de-identified demographic information, de-identified location information, de-identified or aggregated trends, reports, or statistics, de-identified or aggregated information about the computer or device from which you access our Services, or other analyses we create.

Sharing Content with Friends or Colleagues.

We may offer various tools and functionalities to share content. For example, we may allow you to provide information about your friends through our referral services. Our referral services may allow you to forward or share certain content with a friend or colleague, such as an email inviting your friend to use our Services. Contact information that you may provide for a friend or colleague will be used to send your friend or colleague the content or link you request, but will not be collected or otherwise used by Tastemade or any other third parties for any other purpose.

Technologies.

Our uses of such Technologies fall into the following general categories:

• Operationally Necessary. This includes Technologies that allow you access to our Services that are required to identify irregular behavior, prevent fraudulent activity, and improve security or that allow you to make use of our functions;

• Performance Related. We may use Technologies to assess the performance of our Services, including as part of our analytic practices to help us understand how our visitors use the Services;

• Functionality Related. We may use Technologies that allow us to offer you enhanced functionality when accessing or using our Services. This may include identifying you when you sign into our Services and keeping track of your specified preferences or past pages viewed;

• Advertising or Targeting Related. We may use first-party or third-party Technologies to develop and deliver content, including ads and emails relevant to your interests, on our Services or on third-party sites, or share information gathered from Technologies with third-party partners so that they can discover and/or identify personal information as described under “Information from Other Sources – Supplemental Information” above.

Other Uses.

Tastemade may use personal information to pursue legitimate interests, such as direct marketing, research (including marketing research), network and information security, and fraud prevention. In addition, Tastemade may use personal information for other purposes that are clearly disclosed to you at the time you provide personal information or with your consent.

HOW DO WE DISCLOSE YOUR PERSONAL INFORMATION?

We Use Service Providers.

We may share any personal information we collect about you with our third-party service providers. The types of service providers to whom we entrust personal information include service providers for: (i) the provision of the Services; (ii) the provision of information, products, and other services you have requested; (iii) marketing and advertising; (iv) payment processing; (v) customer service activities; and (vi) the provision of IT and related services.

Makers.

When you sign up for a subscription with Maker or otherwise sign up for or attend a Maker Experience, the Maker involved in this interaction may collect and process your personal information. For example, when you sign up for a subscription with a Maker, the Maker will receive your first and last name associated with your Tastemade account along with any other personal information you choose to provide the Maker via the Services. In addition, if you opt-in to receive emails from the Maker, your email address will be shared with the Maker. In such cases, your personal information may also be subject to the Maker’s privacy policy. We are not responsible for the Maker’s processing of your personal information.

APIs and Software Development Kits.

We may use third party APIs and software development kits (“ SDKs ”) as part of the functionality of our Services. APIs and SDKs may allow third parties including advertising partners to collect your personal information to provide content that is more relevant to you. For more information about our use of APIs and SDKs, please contact us as set forth below.

Information Shared with Other Users.

We may offer various tools and functionalities that may permit you to share certain personal information, including User Content, with other users, when using the Services. For example, this personal information may include your name and whether you’ve saved a video. Please be aware that Tastemade has little or no control over how individuals may use the information you share.

Affiliates.

We may share your personal information with our corporate affiliates. Some of the purposes these corporate affiliates may process your personal information for include our administrative purposes, including activities such as IT management, for them to provide services to you, or support and supplement the Services we provide.

Tastemade’s Use of Your Name and Likeness.

If you are photographed, filmed, or recorded by Tastemade or its agents and assigns in connection with your participation in connection with your use of the Services or any other Tastemade product research or promotion, Tastemade may display the Recording to third parties in any form of media and by any means: (i) as part of or in connection with the Services or any other Tastemade products or services, including Tastemade research and development; (ii) as part of or in connection with the sale, promotion, or advertising of Tastemade or third-party products or services; and (iii) any other lawful purpose whatsoever.

For more information please see the “Publicity Rights” section of our Terms.

Event and Conference Sponsors.

We may share your personal information with third parties that sponsor Tastemade events or conferences that you attend.

Business Partners.

We may provide personal information to business partners to provide you with a product or service you have requested. We may also provide relevant personal information to business partners with whom we jointly offer products or services.

Interest-Based or Personalized Advertising.

Through our Services, Tastemade may allow third-party advertising partners to set Technologies and other tracking tools to collect information regarding your activities and your device (e.g., your IP address, mobile identifiers, page(s) visited, location, time of day). In addition, if you watch Tastemade content on a Streaming Platform, certain device level information may be shared by the Streaming Platform with Tastemade and/or Tastemade’s advertising partners.

Tastemade and its advertising partners may use this information (and similar information collected from other services) for purposes of delivering personalized advertisements to you when you view Tastemade content, view other third-party content, or visit other third party services that Tastemade’s advertising partners work with.

This practice is commonly referred to as “interest-based advertising”, “personalized advertising”, or “targeted advertising.” You may follow the instructions below if you wish to opt-out or limit the use of your personal information for these purposes.

Disclosures to Protect Us or Others.

We may access, preserve, and disclose your personal information if we believe doing so is required or appropriate to: (i) comply with law enforcement or national security requests and legal process, such as a court order or subpoena; (ii) protect your, our or others’ rights, property, or safety; (iii) to collect amounts owed to us; (iv) when we believe disclosure is necessary or appropriate to prevent financial loss or in connection with an investigation or prosecution of suspected or actual illegal activity; or (v) if we, in good faith, believe that disclosure is otherwise necessary or advisable.

Merger, Sale, or Other Asset Transfers.

If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, receivership, purchase or sale of assets, or transition of service to another provider (including due diligence related to any of the foregoing), then your information may be disclosed, sold, or transferred as part of such a transaction as permitted by law and/or contract.

INTERNATIONAL TRANSFERS OF PERSONAL INFORMATION.

All personal information processed by us may be transferred, processed, and stored anywhere in the world, including, but not limited to, the United States or other countries, which may have data protection laws that are different from the laws where you live.

If we transfer personal information which originates in the European Economic Area, Switzerland, and/or the United Kingdom to a country that has not been found to provide an adequate level of protection under applicable data protection laws, one of the safeguards we may use to support such transfer is the EU Standard Contractual Clauses.

For more information about the safeguards we use for international transfers of your personal information, please contact us as set forth below.

WHAT ARE YOUR CHOICES?

General.

You may be able to opt out of certain uses of your personal information as described below.  

Email Communications. 

If you receive an unwanted email from us, you can use the unsubscribe link found at the bottom of the email to opt out of receiving future emails. Note that you will continue to receive transaction-related emails regarding products or Services you have requested. We may also send you certain non-promotional communications regarding us and our Services, and you will not be able to opt out of those communications (e.g., communications regarding the Services or updates to this Privacy Policy).

Text Messages.

You may opt out of receiving text messages from us by following the instructions in the text message you have received from us or by otherwise contacting us.

The App(s).

We may send you push notifications through the Apps. You may opt-out from receiving these communications by changing the settings on your mobile device. With your consent, we may also collect precise location-based information via our App(s). You may opt out of this collection by changing the settings on your mobile device

Technologies and Personalized Advertising.

Technologies may be used to provide the Services and personalized advertising (including personalized advertising emails). If you would like to opt-out of the Technologies we employ on the Services, you may do so by blocking, disabling, or deleting them as your browser or device permits. Please note that cookie-based opt-outs are not effective on mobile applications or connected TVs. However, you may opt-out of personalized advertisements on certain mobile applications and connected TVs by following the instructions for Android, iOS, and others. You can attempt to opt out or limit the use of your personal information that is processed or shared by Streaming Platforms for personalized advertising by contacting the Streaming Platforms directly.

The online advertising industry also provides websites from which you may opt-out of receiving targeted ads from advertisers that participate in self-regulatory programs. You can access these, and also learn more about targeted advertising and consumer choice and privacy, by visiting the following websites: Network Advertising Initiative, the Digital Advertising Alliance, the European Digital Advertising Alliance, and the Digital Advertising Alliance of Canada.

Please note you must separately opt out in each browser and on each device.

“Do Not Track”.

Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. Please note that we do not respond to or honor DNT signals or similar mechanisms transmitted by web browsers.

WHAT ARE YOUR INDIVIDUAL RIGHTS IN PERSONAL INFORMATION?

In accordance with applicable law, you may have the right to: (i) request confirmation of whether we are processing your personal information; (ii) obtain access to or a copy of your personal information; (iii) receive an electronic copy of personal information that you have provided to us, or ask us to send that information to another company (the ”right of data portability”); (iv) request information about the third parties with which we have shared personal information; (v) object to, anonymize, block, or restrict our uses of your personal information; (vi) seek correction or amendment of inaccurate, untrue, incomplete, or improperly processed personal information; (vii) withdraw your consent; (viii) opt-out of certain processing activities including, as applicable, if we process your personal information for “targeted advertising” (as “targeted advertising” is defined by applicable privacy laws), if we “sell” your personal information (as “sell” is defined by applicable privacy laws), or if we engage in “profiling” in furtherance of certain “decisions that produce legal or similarly significant effects” concerning you (as such terms are defined by applicable privacy laws); (ix) appeal our decision to decline to process your request; and (x) request erasure of personal information held about you by Tastemade, subject to certain exceptions prescribed by law.

If you would like to exercise any of these rights, please contact us as set forth below under ”Contact Us”.

We will process such requests in accordance with applicable laws. To protect your privacy, Tastemade will take steps to verify your identity before fulfilling your request.

If applicable law grants you an appeal right, and you would like to appeal our decision with respect to your request, you may do so by informing us of this and providing us with information supporting your appeal.

RETENTION OF PERSONAL INFORMATION.

We retain the personal information we receive as described in this Privacy Policy for as long as you use our Services or as necessary to fulfill the purpose(s) for which it was collected, provide our Services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements, and comply with applicable laws.

To determine the appropriate retention period for personal information, we may consider applicable legal requirements, the amount, nature, and sensitivity of the personal information, certain risk factors, the purposes for which we process your personal information, and whether we can achieve those purposes through other means.

This Supplemental Notice for California Residents supplements our Privacy Policy and only applies to our processing of personal information that is subject to the California Consumer Privacy Act of 2018 (as amended from time to time) (“CCPA”).

The CCPA provides California residents with the right to know what categories of personal information Tastemade has collected about them, whether Tastemade disclosed that personal information for a business purpose (e.g., to a service provider), whether Tastemade “sold” that personal information, and whether Tastemade “shared” that personal information for “cross-context behavioral advertising” in the preceding twelve months. California residents can find this information below:

The categories of sources from which we collect personal information and our business and commercial purposes for using and disclosing personal information are set forth in “What Personal Information Do We Collect”, “How We Use Your Personal Information”, and “How Do We Disclose Your Personal Information” above, respectively. We will retain personal information in accordance with the time periods set forth in “Retention of Personal Information.”

We “sell” and “share” your personal information to provide you with “cross-context behavioral advertising” for Tastemade’s and other advertiser’s products and services.

Additional Privacy Rights for California Residents

Opting Out of “Sales” of Personal Information and/or “Sharing” for Cross-Context Behavioral Advertising under the CCPA. California residents have the right to opt out of the “sale” of personal information and the “sharing” of personal information for “cross-context behavioral advertising.” California residents may exercise these rights by clicking on the “Do Not Sell or Share My Personal Information” link on our website homepage or by toggling your global privacy control (GPC) settings as described below under “Disclosure Regarding Opt-Out Preference Signals”.

Disclosure Regarding Individuals Under the Age of 16. Tastemade does not have actual knowledge of any “sale” of personal information of minors under 16 years of age. Tastemade does not have actual knowledge of any “sharing” of personal information of minors under 16 years of age for “cross-context behavioral advertising.”

Disclosure Regarding Opt-Out Preference Signals. California residents may opt out of “sales” of personal information and “sharing” of personal information for “cross-context behavioral advertising” that are carried out on https://www.tastemade.com/ by broadcasting the opt-out preference signal known as the Global Privacy Control (GPC) (on the browsers and/or browser extensions that support such a signal). To download and use a browser supporting the GPC browser signal, visit the Global Privacy Control website. If you choose to use the GPC signal, you will need to turn it on for each supported browser or browser extension you use to visit https://www.tastemade.com/.

Disclosure Regarding Sensitive Personal Information. Tastemade only uses and discloses sensitive personal information for the following purposes:

• To perform the services or provide the goods reasonably expected by an average consumer who requests those goods or services
• To prevent, detect, and investigate security incidents that compromise the availability, authenticity, integrity, and or confidentiality of stored or transmitted personal information.
• To resist malicious, deceptive, fraudulent, or illegal actions directed at Tastemade and to prosecute those responsible for those actions.
• To ensure the physical safety of natural persons.
• To verify or maintain the quality or safety of a product, service, or device that is owned, manufactured, manufactured for, or controlled by Tastemade, and to improve, upgrade, or enhance the service or device that is owned, manufactured by, manufactured for, or controlled by Tastemade.
• For purposes that do not infer characteristics about individuals.

Non-Discrimination. California residents have the right not to receive discriminatory treatment by us for the exercise of their rights conferred by the CCPA.

Verification. To protect your privacy, we will take steps to reasonably verify your identity before fulfilling requests submitted under the CCPA. These steps may involve asking you to provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative. Examples of our verification process may include asking you to provide the name, location, email address, and/or phone number we have associated with you, opening a link sent to the contact information provided, and following the instructions on the website you are taken to.

Authorized Agent. Only you, or someone legally authorized to act on your behalf, may make a verifiable consumer request related to your personal information. To authorize an agent, provide written authorization signed by you and your designated agent using the information found in “Contact Us” below and ask us for additional instructions.

THIRD PARTY WEBSITES/APPLICATIONS.

The Services may contain links to other websites/applications and other websites/applications may reference or link to our Services. These third party services are not controlled by us. We encourage our users to read the privacy policies of each website and application with which they interact. We do not endorse, screen or approve, and are not responsible for the privacy practices or content of such other websites or applications. Visiting these other websites or applications is at your own risk.

CHILDREN’S INFORMATION.

The Services are not directed to children under 16 (or other age as required by local law outside of the United States), and we do not knowingly collect personal information from children. If you learn that your child has provided us with personal information without your consent, you may contact us as set forth below. If we learn that we have collected any personal information in violation of applicable law, we will promptly take steps to delete such information.

SUPERVISORY AUTHORITY.

If your personal information is subject to the EU/UK General Data Protection Regulation, you have the right to lodge a complaint with a supervisory authority if you believe our processing of your personal information violates applicable law.

CHANGES TO OUR PRIVACY POLICY.

We may revise this Privacy Policy from time to time in our sole discretion. If there are any material changes to this Privacy Policy, we will notify you as required by applicable law. You understand and agree that you will be deemed to have accepted the updated Privacy Policy if you continue to use the Services after the new Privacy Policy takes effect.

Tastemade, Inc. is the controller of your personal information. If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise your rights to your personal information under the CCPA or other applicable law, please submit a request online or contact us at:

Tastemade, Inc. 3019 Olympic Blvd, Stage C Santa Monica, CA 90404

[email protected]

424-268-4629