Simon is a leading voice of the global cocktail and bar industry with over 20 years experience in bartending, educating on cocktails & spirits and marketing some of the biggest spirits brands on the planet. He is regularly invited to lead education sessions, judge global competitions, and deliver seminars at international conferences. His expertise is often requested in the media with appearances on Emeril Lagasse’s “Emeril’s Table,” CNN , Fox, Wall Street Journal Live, and a series of how-to video’s for Liquor.com. He has been featured in numerous publications, including the New York Times, Forbes, Harper’s Bazaar, Wall Street Journal, Men’s Health, the Huffington Post, and was featured on the cover of Tasting Panel in 2012. Simon was awarded Best International Brand Ambassador in 2007 and Best US Brand Ambassador in 2009 for his work on Plymouth Gin at the Tales of the Cocktail Spirited Awards. Simon is now the co-founder and co-creator of Fords Gin, a gin that was created with the input of professional bartenders and made by celebrated 8th generation Master Distiller Charles Maxwell. Fords Gin was launched in September 2012 and running the company now takes up most of Simon’s time and with what little time he has spare he uses to travel and hit cool bars.