Recipe Rewind: Soda with Milk & Ice Cream

Recipe Rewind: Soda with Milk & Ice Cream

Frankie Celenza

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Some old marketing geniuses thought combining soda and milk was a great idea. Were they right?

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Transcript

- Welcome to the recipe rewind, where the genius marketing minds of big American soda companies decided to combine milk and 7-Up to get children to drink more milk. Guys, this is the recipe rewind. No joke, we found an ad from the 1950s that encourages children to drink a glass of cold milk and 7-Up, half and half. As part of a balanced diet, I kid you not. So it was suggested that it would help kids drink milk, and I guess in a way it's kind of like the very first flavored milk. Let's see how it tastes. It's citrus and milk. Actually, this even tastes a little bit like the Dominican drink, morir sonando. Which means dying while dreaming. And it's orange juice and milk on ice. Young Frankie had a similar idea, to franchise Orangina and vanilla ice cream across these United States. I actually brought a picture from our very first board meeting. And I was working it out and how we'd do it. I created this with my friend Olivia, and we used to take vanilla ice cream, like this. Orangina. And then we'd mash it by hand with a fork, because we weren't old enough to use a blender. Orangina vanilla ice cream thing, here we go. It tastes like a Creamsicle. A melted Creamsicle. And sorry, 7-Up circa 1949, this is better. So there it is, the recipe rewind. Milk and 7-Up, and me as a four-year-old entrepreneur. My very similar thing that was essentially a reinvention of this wheel. Why do they pay those marketers so much money?

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